What if the audience is the performer? In this WUF Dubai 2025 interview, Jumairy reflects on his evolution from stage presence to spatial architect — designing reactive installations where technology meets memory, and the body becomes a sensor. He discusses the impact of internet aesthetics, the emotional weight of sound, and the freedom of not knowing how to engineer what you dream — but doing it anyway. A conversation about transformation, collaboration, and reimagining presence in the digital age. #WUF #WUFDubai2025 #WeUnderstandTheFuture #Jumairy #SoundArt #TechPerformance #CuratorialVoices

What happens when curating becomes a tool for listening? In this WUF Dubai 2025 interview, Munira Al Sayegh, founder of Dirwaza Curatorial Lab, reflects on curatorship as a form of access and continuity. Based in Abu Dhabi, she shares how public programming can shift from presentation to participation, and why redefining “the public” is essential to cultural infrastructure across the Gulf. This conversation moves across history, practice, and the politics of proximity.

What does it mean to curate a region—not as it’s been named, but as it defines itself? In this WUF Dubai 2025 conversation, Giuseppe Moscatello, Host Curator of Issue 004, discusses the urgency of language, the politics of regional identity, and why “West Asia” matters. He shares how curating is not just about selecting artists—it’s about building frameworks that challenge colonial legacies, reclaim narratives, and reshape perception through culture. A conversation about geography, power, and the role of media in naming the world.

What does it mean to design with memory, not just style? In this WUF Dubai 2025 interview, Huda Smitshuijzen AbiFarès—typographer, design historian, and founder of the Khatt Foundation—reflects on visual culture, script politics, and the aesthetics of resistance. Her work connects Arab identity, multilingual design, and cultural preservation through form, structure, and meaning. A conversation on the power of letters—and the histories they carry.

How do we program culture in a way that makes history? In this WUF Dubai 2025 interview, Sumantro Ghose—Artistic Programming Director at the Royal Commission for AlUla—discusses curating across landscapes, institutions, and time. From site-specific residencies to cultural strategy, his work explores how the future of a region is shaped by the artistic decisions we make today. A conversation on transformation, collaboration, and curatorship as legacy-making.

What happens when care becomes a curatorial method? In this WUF Dubai 2025 conversation, Amal Khalaf—artist, curator, and Director of Programmes at Cubitt—explores the intersections of art, institutions, and political imagination. From Sharjah to London and beyond, she shares what it means to create space for experimentation, center collaboration, and cultivate cultural resistance through long-term practices. This is a reflection on art as infrastructure, and curating as a slow but radical tool for change. #WUF #WUFDubai2025 #WeUnderstandTheFuture #AmalKhalaf #CuratorialVoices #CulturalResistance

What if culture wasn’t something built from the top, but grown from below? In this WUF Dubai 2025 interview, Gaith Abdulla—curator, writer, and co-founder of Engage101—shares his perspective on the grassroots cultural movements shaping the Gulf. Through independent spaces, community-led initiatives, and archival resistance, he outlines an alternative map of cultural infrastructure, rooted in local knowledge and collective authorship. A conversation on intimacy, power, and reimagining the role of institutions. #WUF #WUFDubai2025 #WeUnderstandTheFuture #GaithAbdulla #IndependentCulture #CuratorialVoices #GulfStudies

What does it mean to curate on behalf of a nation? In this conversation, Laila Binbrek, Director of the National Pavilion UAE at the Venice Biennale, reflects on the political and cultural responsibility of national representation through art. From defining curatorial vision to mentoring the next generation of cultural ambassadors, her work spans strategy, education, and identity. Filmed at WUF Dubai 2025, this interview explores how platforms like the Pavilion become spaces for critical storytelling and long-term impact. #WUF #WUFDubai2025 #WeUnderstandTheFuture #VeniceBiennale #NationalPavilionUAE #LailaBinbrek #CuratorialVoices

On the occasion of Milan Design Week 2025, WUF brings together two unique voices shaping the present and future of culture and technology: Italian artist Fabio Giampietro and Emanuele De Longhi, Head of Corporate Marketing at Samsung Electronics Italia. In this exclusive double interview, conducted by Corriere della Sera, Giampietro explores the evolving role of the artist in the age of AI and immersive media, while De Longhi reflects on a decade of SmartThings innovation and Samsung’s vision for the connected home of tomorrow. From the emotional architecture of cities to intelligent domestic ecosystems, the conversation blurs the lines between creativity and technology — inviting us to rethink what it means to live, create, and connect in the 21st century. 📍 Filmed at Samsung SmartThings Home, Milan 🎤 Presented by WUF / We Understand the Future

WUFCAST returns with another insightful episode from WUF Studio Lugano. In this episode we sit down with Kevin Abosch, a trailblazer in merging blockchain and AI with contemporary art. Abosch takes us on a journey through his pioneering projects in synthetic photography and AI-driven filmmaking, illustrating the expansive capabilities of these technologies. Discover how he challenges and reshapes the boundaries of creative expression, offering a new perspective on the future of art. Follow Kevin Abosch: https://www.instagram.com/kevinabosch/ #KevinAbosch #WufLugano